Terms of use
and business.

About these terms

These terms apply when you use this website and, unless we sign something different, when AP COLLECTIVE LIMITED provides services to you. The company is registered in England and Wales (company number 17047232) at 20 Wenlock Road, London, England, N1 7GU, and trades as AP Collective. In these terms “we”, “us” and “our” mean AP COLLECTIVE LIMITED, and “you” means the person or business using the website or buying the services.

Every project has its own written proposal. If the proposal and these terms say different things, the proposal wins.

Using this website

The content on this site is general information about the services we offer. It is not advice for your specific business, and it may change without notice. We try to keep it accurate but cannot promise it is always complete or up to date.

The tools are demonstrations. They run in your browser, and what they show is illustrative: a preview, a map or a figure worked out from your own answers. They are not an assessment of your business, a quote or a promise of any saving.

Please do not misuse the site: no attempts to break or overload it, scrape it at scale, or use the enquiry form to send spam or harmful material. Links to other websites are provided for convenience; we are not responsible for their content.

The Ask AP assistant

Ask AP explains the services and helps you put an enquiry together. Its answers are general guidance, not professional advice, and it cannot agree a price, book work or make any commitment on our behalf. If an optional AI mode is switched on, its answers can be wrong; check anything important with us. See the privacy notice for how assistant messages are handled.

Enquiries, proposals and agreement

Sending an enquiry does not create a contract. When we have discussed what you need, we send a written proposal setting out the scope, what will be delivered, what is excluded, the price, payment terms, timescales and any support. An agreement is formed when you accept that proposal in writing, by email or by signing it.

Changes to the scope are agreed in writing before the work is done, including any effect on price or timescales.

How the work is done

We do the work with reasonable care and skill. To deliver on time we rely on you for timely access, information, decisions and feedback; if those are delayed, timescales may move.

Many projects use third-party services — hosting, automation platforms, AI providers and the like. Wherever possible these are set up in your name and billed to you directly, so you keep control of them. Their availability, pricing and terms are set by the provider, and any running costs are set out in the proposal before you commit.

AI systems can produce wrong or unexpected output. Where a system we build uses AI, the proposal sets out the human checks that apply, and you remain responsible for decisions made using its output.

Fees and payment

Fees, deposits and payment dates are set out in each proposal. Where a fixed fee is published on this site, such as for the operations audit, that published fee applies unless the proposal says otherwise. Unless the proposal states otherwise, invoices are payable within 14 days. If a payment is overdue, we may pause work until it is paid, after telling you first.

Ownership of the work

Once you have paid in full, you own the deliverables made specifically for you, such as the content, configuration and code written for your project. We keep ownership of our own pre-existing tools, templates, methods and know-how, and you receive a permanent licence to use any of them that are built into your deliverables, for your business. Third-party software stays under its own licence.

We will only name you, or show your work, as an example with your permission.

Confidentiality and data

We each keep the other’s confidential information private and use it only for the project. Personal data is handled as described in the privacy notice. Where we process personal data on your behalf, the proposal will include the data-processing terms required by UK data protection law.

Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law. Subject to that, we are not liable for indirect or consequential losses, or for loss of profit, revenue or data that could not reasonably have been foreseen. Our total liability under any project is limited to the fees you have paid for that project.

If you are buying as a consumer rather than a business, your statutory rights are not affected.

Ending an engagement

Either of us can end an engagement by giving written notice as set out in the proposal. If it ends early, you pay for the work done up to that point and any costs already committed on your behalf, and we hand over the work completed so far once it is paid for.

Changes, law and contact

We may update these terms; the version on this page applies to new engagements from the date shown below. These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. Questions about these terms: contact@apcollective.ltd.

Last updated: 23 September 2026.